Partenero manual

Partenero finds companies for you, reads their websites, writes a message for each one and sends it. This manual walks through every screen, every button and every field, in the order you meet them.

1. What Partenero does

Partenero works like a very patient assistant. You tell it who you are and who you want to reach. It then does five things for every company on your list, one after the other:

Finds the company on our map of businesses.
Reads its website and builds a dossier: what they do, who they sell to, what they probably need.
Thinks about what you could do for them, given your own profile.
Writes a message for that one company. Not a template with the name swapped.
Delivers it: fills in their contact form, or sends an e-mail from your own account.

You can stop after any of these steps. Some people only want the dossiers and call the companies themselves. That is a normal way to use Partenero.

Two parts, one account. The app on your computer does the work and keeps your data on your own disk. The website holds your account and your credits. You buy credits on the website; the app never asks for a card.

2. Your first campaign

Six steps, about twenty minutes, and the first ten companies are free.

Create a profile. It says who you are and what you offer. Let the A.I. build it from your website, or write it yourself. See section 4.
Add one e-mail account. Messages leave from your address, not ours. See section 5.
Find leads. Open Leads Finder, drop the pin on a town, choose how wide to look, and check the count before you import. See section 6.
Create a campaign and send those leads into it.
Press Start. Watch the first few leads go through, then let it run.
Read the results. Open a lead and look at what we found and what we wrote.

Start small. For your first run, take 20 to 50 leads, not two thousand. You will see the whole chain work, you will read a few real messages, and you will fix your profile before it is used on a big list.

3. Credits and prices

Credits pay for the work Partenero does. You pay for work that finished, never for work that failed.

Step	What you get	Cost
Report	We read the website and build the dossier about that company.	3 credits
Message	We write a message for that company, from your profile.	1 credit
Delivery	We fill their contact form, or send the e-mail.	1 credit
Profile built by A.I.	We read your website and write your profile for you.	10 credits
Saving a search in the finder	Keeps the search so you can reuse it.	free

A lead taken all the way costs 5 credits. At the smallest pack that is about 0.024 € per lead.

What you are never charged for

A company we cannot contact at all. We check for a way in before we write anything.
A message that was written but never activated. It stays hidden and costs nothing.
A step that failed. A rejected e-mail is not a delivery.
The same step done twice. Once a report is paid, it stays paid, even if you copy the lead into another campaign or reset it.

Free credits

A new account gets 50 credits free, with no card asked for. That is ten companies found, researched, written to and contacted, so you can see the whole thing work before you pay anything.

After that, buy credits on the website: Buy credits. The Buy Credits button in the app opens the same page, already signed in.

4. Profiles

The profile is everything Partenero knows about you. Your company, what you sell, who you want to reach, how you want to sound. Every message is written from it.

This is the single most important screen in the app. A vague profile gives vague messages, and no amount of clever writing fixes that. Write facts, not slogans.

You can have as many profiles as you like. One per line of business, or one per campaign.

4.1 Every profile field

The form is split into four drawers. Open one at a time.

Drawer 1: Your company

Field	What to put in it	Required
Profile name	A name only you see, so you can find this profile later. "Dental clinics Berlin".	yes
Company name	Your company, as you want it to appear to the reader.	no
Company website	Your own site. It goes into the message signature.	no
Company e-mail	The address you want written in the message.	no
Company phone	The number you want written in the message.	no
Contact person name	The person who signs the message. This is the name the reader sees.	no
Contact person e-mail	Where you want replies to land, if it differs from the sending account.	no

Drawer 2: What you offer

Field	What to put in it	Required
Company details	Who you are, in plain words. How long you have been doing this, where you work, what makes you different. Say it the way you would say it out loud.	yes
Products / services	Everything you can sell. The A.I. does not send all of it: it picks the one item that fits each company.	yes
Selling offer	Concrete offers with prices, packages, discounts and deadlines. Only what you write here can appear as a price in a message.	no
Partnering offer	What you would like from a partner, and what you give back. Used when the company is a possible partner rather than a customer.	no

Drawer 3: Who you want to reach

Field	What to put in it	Required
Define leads	Three lists, in your own words: which companies to avoid, which are possible partners, which are possible customers. This is the filter that keeps museums and schools out of a campaign meant for dental clinics.	no
Avoid competition	What to do when the company turns out to be a direct competitor. Avoid skips them entirely. Turn into clients writes to them as a possible customer. Turn into partners writes to them as a possible partner.	yes, one of three

Drawer 4: How the A.I. should write

Field	What to put in it	Required
Custom instructions	Tone, language and hard rules. "Write in formal German." "Never mention price." "Always ask for the owner, not the receptionist." These instructions win over everything else when the message is written.	no

4.2 Build a profile with A.I.

Press ✨ Add Profile with A.I. It costs 10 credits and takes one to two minutes. A window with a progress bar stays on screen while it works. You can close that window and keep working: the profile keeps building in the background and appears in your list when it is ready.

Field	What to put in it
Campaign name	One line about what this campaign is for.
Your language	The language you want to read the profile in. It does not change the language of the messages sent to leads.
Select your intentions	What you want the messages to do. See the next section.
Your website	Your own site. We read it and take your facts from there.
Tell us about this campaign	One free text box. Write the things a stranger cannot guess from your website: your prices, your guarantee, the towns you serve, who you want to talk to.

What to write, and what to leave out. Write facts: "we deliver in 48 hours", "we work only with dental clinics", "first month free". Leave out slogans: "market leader", "passionate team", "innovative solutions". Slogans give you a message that sounds like every other message.

When it is done, open the profile and read it. It is yours to edit, and editing costs nothing.

4.3 Campaign intent

The intent decides the shape of every message. Pick the one that matches what you actually want.

Intent	What the message does	Never does
Reach Out Only	Says hello, names one true thing about their business, asks to be pointed to the right person.	Prices, offers, deadlines.
Awareness	Explains who you are and what makes you different, tied to something real about them.	Prices, pressure, any call to buy.
Deliver Offers	Puts one concrete offer in front of them: what it is, what it costs, what is included, until when.	Invents figures you did not give.
Aggressive Selling	Hard sell: strongest benefit first, urgency, one repeated action.	Invents deadlines you did not give.
Attract Viewers	Sends them to your website, shop or event.	Asks for money in the message.
Spread the Word	Asks them to pass your news to their own audience.	Sells to them directly.

You can change the intent later. Messages already written keep the old one until you reset them.

5. Your e-mail accounts

E-mails leave from your own accounts, never from ours. That is on purpose: the reply comes back to you, and your domain builds its own reputation. Add accounts under SMTP Settings.

Field	What to put in it
E-mail address	The address messages are sent from.
Password / app password	For Gmail, Outlook and most providers this is an app password, not your normal login password. Your provider's help page explains how to make one. When editing an account, leave it empty to keep the current password.
Hourly message limit	How many messages this account may send per hour. Start low, around 20 to 60. Slow and steady keeps your domain healthy.
Test SMTP connection	Leave this ticked. It checks the address and password before saving, so you find out now instead of halfway through a campaign.

How sending is shared out

Add more than one account. Partenero spreads the sending between them and respects each hourly limit.
If an account fails three times in a row, we switch it off and tell you why. The campaign carries on with the other accounts.
When a company lists several addresses, we write to at most three of them, in a single message. That is one credit, not three.
If their server rejects the whole message because one address is wrong, we try once more with the first address alone.

6. Leads Finder

The finder searches our own map of businesses. It is not a live Google search: it is a database we maintain, which is why it answers in seconds and why the same search costs you nothing to repeat.

Drop the pin on a place, choose how wide to look, press 🚀 Find Customers, then read the two numbers before you import anything.

6.1 Every finder control

Control	What it does
Location box	Type a town and pick from the suggestions. This moves the pin. You can also click straight on the map.
Radius slider	A circle around the pin, 1 to 50 km. Good for one neighbourhood or one town.
Search Entire Country	Everything we have in the country of the pin. Expect large numbers.
Search Entire City	Follows the real city border instead of a circle. A circle over a big city always spills into the villages around it and still misses the corners. If the city is cut into pieces on the map, like Bucharest and its sectors, we search all the pieces together and tell you which area was used.
Add leads with unknown coordinates	Some businesses are on the map with their city but without a GPS point, so a circle can never reach them. Tick this and we add every one of them from the city your pin is in. It only applies to the radius search: "entire city" and "entire country" search by place name, so those companies are always included there.
Find Customers	Runs the search and shows the counts.
Save search	Keeps the search so you can run it again later. Free.
Send to campaign	Imports the results into a campaign you choose.

Read the second number. The finder shows how many places are in the area, and how many of them have a website or an e-mail. Only the second group can be contacted, so that is the number that decides how many credits the campaign will use.

Every lead brought in from the finder carries its country, region and city with it. You can filter and export on those later, in the leads table.

7. Import, add by hand, copy

Import from a file

📥 Import from file in a campaign takes a CSV or TXT list of domains. One per line is enough. We clean them up, drop anything that is not a domain, and skip duplicates without stopping.

Add one lead

+ Add lead adds a single company by domain. Useful when someone gives you a name.

Copy leads to another campaign

📋 Copy leads to another campaign moves a copy of the leads into a second campaign. Their reports are already paid, so they are not charged again. You choose whether the messages come along:

Without messages: the new campaign writes fresh ones, from its own profile.
With messages: the text travels with the lead. It still has to be activated in the new campaign, at one credit each.

8. Campaigns

A campaign holds three things: a list of leads, a profile, and a way of contacting people. Everything else follows from those.

8.1 The campaign wizard

Step	What you choose
1. Project name	A name for the campaign, and an optional description for yourself.
2. Profile	Which profile writes the messages. You can build a new one here, by hand or with A.I., without leaving the wizard.
3. Strategy	How to reach people, and which of your e-mail accounts may send.
4. Leads	Find leads on the map now, or import a file, or skip and add them later.

Outreach priority and channel

Form first, e-mail second: we fill in their contact form. If there is none, or it cannot be submitted, we send an e-mail instead. This is the usual choice.
Forms only: we only fill forms. Companies with an e-mail but no form are closed without being contacted. Partenero warns you before starting if that would waste a lot of leads, and offers to switch.

8.2 The Start menu

The ▶ Start button has a menu, because you do not always want the whole chain.

Option	What it runs	Cost per lead
Start All Below	The whole chain: read, write, send.	up to 5
Start Reporter	Only the dossiers. The message is written at the same time but stays hidden and unpaid. Use this when you want the research and you will call people yourself.	3
Start Composer	Activates the hidden messages, or writes new ones for leads that already have a dossier.	1
Start Sender	Delivers messages that are already written.	1

Why the message is written during the report. The dossier and the message come out of the same piece of thinking, so writing them together costs one A.I. call instead of two. The message is kept hidden until you ask for it. If you change your profile in between, we rewrite it on the same single credit, so you never pay for a message written against an offer you no longer make.

9. What happens to each lead

Every lead walks through the same six stages. You can watch it happen in the campaign.

Resolver: do we already know this domain? If our central database has a fresh dossier, we use it and skip the reading. This costs you the report, not the wait.
Crawler: we read the homepage and the contact page. If the site is dead, we say so and stop. A site we simply failed to reach is retried, not declared dead.
Analyst: the A.I. builds the dossier: industry, what they do, who they sell to, what they probably need, how to approach them, what to watch out for.
Composer: the A.I. works out what your company could do for this company, then writes the message. Both come from your profile plus their dossier.
Form or e-mail: we find their contact form and fill it in. If that is not possible, the e-mail goes out from your account.
Reporter: what we learned by reading goes into our central database, so nobody has to read that site again. Your own notes about what a company needs stay on your computer and are never sent.

10. The message we write

Each message is written for one company. We take what we learned from their website, put it next to your profile, and write about the overlap. That is why the dossier comes first, and why a lead without a dossier never gets a message.

Three things shape the text, in this order of authority:

Your custom instructions in the profile. These win over everything.
The campaign intent. It sets the shape: greeting, offer, hard sell.
The dossier of that company. It supplies the specific, true detail.

You can read every message before or after it goes out. Open the lead and look at The message we wrote. It also shows which angle was chosen and why.

11. The leads table

Open a campaign to see its leads. The table shows only leads that have a report: those are the ones you paid for and can work with.

Column	What it shows
Company	The company name we read from their site. Falls back to the domain.
Website	Their domain. Green means we filled their contact form successfully.
E-mail	The first address we found, with a count of the others. Green means the e-mail went out.
Location	The city from our map. Hover to see region and country too.
Details	Opens the full lead window.

Filters

Search box: matches company name, domain or e-mail address.
Form filled / E-mail sent / Not contacted / Reports only: filter by what happened.
All locations: filter by country, region or city. The list only shows places that actually exist in this campaign, with a count next to each.
Per page: 50, 100 or 250 rows.

Badges you may see on a row

FORM BY HAND: the site has a contact form, but Partenero cannot submit it. You can send it yourself; the dossier tells you what to write.
REPORT ONLY: you bought the report, but the software has no way to contact them automatically.

12. The lead window

Press View details on any row. The window has six drawers.

Drawer	What is in it
Company profile	The dossier: industry, niche, business model, country, language, size, a summary, how they speak, what they do, products, who they sell to, what they promise, what they probably need, what hurts them, how to approach them, who decides, markets, locations, tools seen on the site, and things to watch out for.
The message we wrote	Subject, full text, and the reason that angle was chosen.
Contact form	The form we found, its address, and the fields we filled in.
How to reach them	E-mail addresses, phone numbers, contact page, social profiles.
Website and content	The domain, page title and description, and the text we read from the homepage. It also says whether we read the site now or already knew it.
What we tried	Every attempt, with the date and the result.

13. The Reset menu

↺ Reset puts leads back in the queue so the campaign can try them again.

Option	What it does	What it costs
Reset All Below	Everything in the list below, in one go.	see each row
Reset Failed	Leads whose contact attempt failed. They are tried again.	1 credit per delivery
Reset Ignored	Leads that were skipped, for example as competitors.	as needed
Reset Successful	Leads already contacted. They will be contacted again, so use this only when you mean a second round.	1 credit per delivery
Re-check "no way in"	Reads those sites again from scratch, with the current reader. Sites change, and so does our reader. Their dossiers are rebuilt.	3 credits per lead
Reset Messages	Deletes the written messages so they are written again from the current profile. Nothing else changes.	1 credit per message

Every reset except the last asks one more question: keep the existing messages, or write new ones. Keeping them costs nothing.

14. Exports

📤 Export table: every row that matches the current filters, from all pages. This is the one to use after filtering by city.
📤 Export all with report: every lead in the campaign that has a report, whatever its status.

The file is a CSV that opens straight in Excel, with accented characters intact. It contains the company, domain, website, e-mail addresses, status, how and when we contacted them, the postal address read from their site broken into columns, and the country, region and city from our map.

15. Global settings

These apply to the whole app, not to one campaign. The defaults are sensible; change them only if you have a reason.

Setting	What it does
Sites per request	How many companies are sent to the A.I. in one go. Larger batches are cheaper per lead but slower to show the first result.
Max wait for a full batch (seconds)	How long to wait for a batch to fill before sending it half full. Keeps a small campaign from waiting forever.
Give up after no change for (seconds)	When nothing has moved for this long, the run is declared stuck and stopped, so it does not sit there quietly forever.
Domain blacklist	Domains never to contact. One per line. Put your own domains, your existing customers, and anyone who asked to be left alone.
E-mail blacklist	Addresses never to write to. One per line.

16. Account and credits

Your credit balance is shown in the app and kept on the server. The app checks it before every run.
If credits run out mid-campaign, the campaign pauses instead of failing. Top up and press Start again; it carries on from where it stopped.
Buy credits on the website. The Buy Credits button in the app opens the same page, already signed in.
Your leads, dossiers and messages live on your own computer. What we send to our central database is only what we learned by reading public websites, so the next person does not have to read them again.

17. Every status word

Word	Meaning
Pending	Waiting its turn.
Contacted	The form was submitted, or the e-mail went out.
Failed	We tried and it did not work. The reason is in the lead window.
Ignored	Deliberately skipped, usually as a competitor, following your profile setting.
Report only	You have the dossier, but there is no automatic way to contact them.
Form by hand	They have a form, but it is one we cannot submit. You can.
No way in	No working form and no usable e-mail address. Not charged.
Dead site	The website does not answer any more. Not charged.
Hidden message	A message is written and waiting, not yet paid for and not yet sent.

18. When something looks wrong

The campaign finished with very few contacts

Open the leads and read the reasons. The usual three are: the site is dead, there is no form and no e-mail address, or the campaign was set to forms only.

Nothing is being sent

Check that at least one e-mail account is active and under its hourly limit. An account that failed three times in a row is switched off, and the reason is written next to it.

The messages sound generic

The profile is too thin. Add facts to Company details and Products / services, then use Reset Messages so they are written again.

The lead count is much larger than expected

The radius is probably wider than you think, or the search was set to a whole country. Check the count in the finder before you import.

Companies I know are in that town did not show up

Some businesses are on the map without a GPS point, so a circle cannot reach them. Tick Add leads with unknown coordinates, or use Search Entire City, which searches by place name and includes them anyway.

The profile has been building for a long time

It normally takes one to two minutes. If the progress window says it failed, the reason is written in it, and the missing part was not charged. Try again with your website address written in full, including https://.

A lead was charged twice

It was not. Each step is marked as paid the moment it succeeds, and a restart, a retry or a copy into another campaign never charges the same step again. If a figure looks wrong, open the lead: every step and every attempt is listed there with its date.